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11 useful examples of copywriting for product recommendations

It can also be tied into a site’s personalisation strategy so individual customers are shown a different caption and product options. In the new Econsultancy/Monetate Realities of Online...

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Three examples of brands experimenting with virtual reality

Tommy Hilfiger The Samsung Gear VR, a headset that works with selected Samsung devices, is on sale to consumers next month. Tommy Hilfiger is already making good use of the technology in its Fifth...

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Augmented Reality vs. Virtual Reality: where should brands focus?

What are they? First things first. What are augmented reality and virtual reality, and how do they differ from each other? Augmented reality refers to technologies that augment views of the real world...

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Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Well, sort of. From New York to London, here’s how brands have been making new-season collections more accessible than ever before. Making shows shoppable  Consumers used to have to wait approximately...

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